How can companies implement loyalty programs in their Marketing

Marketing has become more important in today’s age of business as the market is becoming more and more competitive. Implementing loyalty programs is one of the marketing tactics that is being used by companies to create lasting customer relations. A lot of the time companies mistake loyalty programs for discounting schemes which tend to overlook the purpose of these programs. Today we have with us Ajay to tell us in detail about loyalty programs.

The Brand Called You podcast features experts from various domains. As we talk to chief executives, high achievers, technology gurus across the world, find out what is going to shape the world. Tune in to listen to great conversations on a wide range of topics.